HERiTAGE

The history of Russell & Co begins in 1887

At Russell & Co we have a history, as rich as the taste of our flavours. We we’re the first tonic brand in The Netherlands and enriched people all across the country with delicious drinks and unforgettable nights. Find out more about Josiah Russell’s story. 

1887

The history of Russell & Co begins in 1887, when Josiah Russell, a soft drinks manufacturer from London, opens a small factory in the heart of Rotterdam. 

Rotterdam start Russell and Co

LOVE TO DRINK

Many successful years follow, driven by the growing popularity of soft drinks such as Ginger Ale, Tonic Water and lemonades. During the Second World War, business partner, J.C. Tims, takes over the company.

TONIC WATER

The company expands rapidly due to a large network of distributors, scattered over The Netherlands. As one of the first, Russell & Co introduces Tonic to the Dutch market. 

FOUR FLAVOURS

Today we bring back Russell & Co to the consumer with four new flavors, inspired by its rich heritage. Russell​ & Co is contemporary, inspiring and a high-quality brand. A premium brand, for the sophisticated. 

With this new collection, Russell & Co., Est. 1887, honors her origin and offers a range of elegant soft drinks inspired by the authentic flavors of the past. Rich, distinguished, original. Find out more about our four flavours.

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